Qualified, on-the-calendar estimate appointments delivered to your crew — with zero ad spend, no per-lead lottery, and a written definition of what you'll pay for. If they don't show, you don't pay.
Before I explain the offer, I want to make sure this is actually useful for you. If it is, I'll show you exactly how the pay-per-shown model works. If it's not a fit, I'll tell you straight — and we both save time.
Aggregate figures across all active pay-per-shown accounts (rolling 12 months). Individual results vary by market, ticket size, and contractor capacity.
"First month we booked 18 shown estimates. Closed 4 roofs. The invoice was less than one job's margin. Never buying an internet lead again."
"I stopped writing $6K checks to my old agency. Now I only pay when the homeowner is in my driveway. It changed how I plan the week."
"They stripped 3 no-shows from the invoice without me even asking. That's when I knew they were different. On year two now."
"Went from chasing 40 dead leads a week to running 6 real estimates. My crew stopped quitting because they finally had real work."
"Every appointment is timestamped and confirmed twice. If it doesn't show, it doesn't hit the invoice. Period. That's the whole game."
"I was skeptical of the setup fee until I saw the campaign build. Worth every dollar. First shown appointment came in 9 days."
A pay-per-shown model creates a dangerous temptation: sell anyone because the offer sounds low-risk. That's how mentees end up with contractors who don't answer their phone, can't close, or have no crew. We qualify hard — because we carry the marketing risk.
Average job value is high enough that 1-2 closes covers the entire monthly appointment spend.
You can absorb 5-20 extra estimate appointments per month without your operation falling apart.
You (or a real setter) return calls fast and treat booked appointments like they matter.
Decent reviews, no active licensing issues, workmanship you'd let a neighbor see.
Enough homeowners or businesses in your service area to justify a media campaign.
You diagnose, quote, follow up, and close. We deliver the opportunity; you deliver the sale.
Shared-lead vendors, retainer agencies, and ad platforms all bill you upfront. The homeowner has zero obligation to answer. You carry 100% of the risk while the vendor collects the check whether anything closes or not.
This isn't a scare tactic. It's the number your calendar already shows. The only question is whether the next quarter looks the same — or different.
A small setup fee funds the build — market research, campaign, CRM, qualification rules, confirmation workflow. After that, you pay only when a qualified homeowner actually attends the appointment. No ad spend. No retainer. No lead-lottery.
We build market research, campaign, CRM, scripts, qualification rules, and the appointment confirmation workflow — end-to-end.
All media spend, testing, and creative iteration is on us. You never cut a check to Meta, Google, or YouTube.
Weekly billing for validated shown appointments only. No show, no fee. Disputes reviewed against CRM + call recording within 48 hours.
Our media on Meta, YouTube, and Google targets your service area with a specific offer for your trade. Prospect requests a quote in under 60 seconds through a mobile-first survey funnel.
Our human setter team calls inside a 5-minute window, qualifies against the rules we agreed on (service, area, homeowner, timeline), and books directly onto your calendar with automated reminders.
You run the estimate. Every appointment is logged, timestamped, and validated. Weekly invoice reflects only appointments that actually showed and met the definition.
Reconfirmation happens the day before and the morning of every appointment. No-shows are automatically excluded from billing.
| Counts As Shown ✓ | Does NOT Count ✕ |
|---|---|
| Homeowner attends the scheduled call, estimate, or in-person visit and gives you a reasonable opportunity to diagnose & quote. | No-show with no live contact at the appointment time or agreed follow-up window. |
| Prospect is inside your approved service area and requesting an approved service type. | Outside your radius or requesting a service you told us to exclude. |
| Contact info works, prospect confirms interest before the appointment. | Fake number, unreachable, or denies requesting help. |
| Prospect is a homeowner / decision-maker (or has direct access to one). | Clearly unqualified under written rules (e.g. renter-only where homeowner required). |
Written into the pilot agreement. Any dispute reviewed against CRM + call recording within 48 hours. Exact validation criteria customized per contractor niche in signed agreement.
The question isn't whether the appointment fee is cheap. It's whether the appointments meet the agreed standard and your team can close them.
Net swing: ~$45,000 in booked roofing revenue in Month 3 alone, with 40% less marketing spend and no contract.
31 shown in 30 days · $150/show · Atlanta, GA metro. Owner added a second crew in Month 2.
18 shown in first month · $200/show · Killed a $6.4K/mo agency retainer that never produced.
14 shown in 30 days · $175/show · 3 disputed appts stripped from invoice automatically.
9 shown in 21 days · $225/show · Closed 2 whole-home window jobs, ROI'd the pilot on Day 19.
Roofing · HVAC · Concrete · Tree · Windows · Remodeling · Fencing · Landscaping · Restoration · Pest Control · Garage Doors · Plumbing.
| Shared Leads Angi, HomeAdvisor |
Retainer Agency $3-8K/mo |
DIY Ads Meta/Google |
Pay-Per-Shown iGent |
|
|---|---|---|---|---|
| You fund ad spend | Sort of | Yes | Yes | No |
| Charged for no-shows | Yes | Yes | Yes | Never |
| Lead exclusivity | Shared 4-6x | Sometimes | Yes | Yes (by zip + service) |
| Booked on your calendar | No | Rarely | No | Yes |
| Written "shown" definition | No | No | No | Yes, signed |
| Contract length | Monthly credits | 6-12 months | None | 30-day pilot, MTM |
| Aligned incentives | Sell you leads | Charge whether it works or not | You eat the risk | Only paid when you get value |
All media risk lives with us. You never cut a check to Meta, Google, or YouTube — full stop.
If the homeowner doesn't attend or doesn't meet the written definition, it's stripped from your invoice.
Every "counts / doesn't count" rule is signed into the pilot agreement before we launch a single ad.
30-day pilot. Month-to-month after. 15 days notice. No annual lock-in. No ransom on your leads or CRM.
The setup fee is our skin in the game to build the engine properly. The per-show fee is your skin in the game to run the estimates. If the engine doesn't produce, we lose more than you do.
"If you just want to test the market, start with the pilot. If you already know you want consistent volume, Core usually makes more sense. Which route would you prefer?"
Only one contractor per zip + service type. Once we're building for a competitor in your area, that territory is closed. If the numbers make sense and you're the decision-maker, we can scope the pilot today.
Card-on-file for the setup fee, written pilot scope, and a launch date inside 7-14 days. You'll be on your first shown estimate before your next agency invoice would have hit.